When leadership makes decisions that are so out of touch with their customers it also severely impacts internal morale. Yeah, so they reversed eventually. But the technical and support people at Synology probably tried to fight this and lost. That feeling of being ignored despite having given this company your everything for many years. I bet many woke up feeling that the magic that made Synology a good place to work…
What is interesting here is that Synology leadership is quite technical and there was no acquisition or other big event that I am aware of that resulted in this strategy. It was a complete own goal and as predictable as could be. Synology apparently wasn't aware of what their brand values were as perceived by their loyal customers and that's the kind of move you make at your peril. I'll be surprised if they survive t…
Vagueposting out of necessity: I worked at a different company that made popular consumer products and had leadership with technical backgrounds. That company also went through a period of trying to lock down the platform for profits, which everyone hated.
The root cause was that the technical leadership had started to think two things: That their customers were so loyal to the brand that they wouldn’t leave, and that the customers weren’t smart enough to recognize that the artificial restrictions had no real basis in reality.
I remember attending a meeting where the CEO bragged about a decision he made that arbitrarily worsened a product for consumers. He laughed that people still bought it and loved it. “Can you believe that? They’ll buy anything we tell them to.” was the paraphrased statement I remember.
Of course, the backlash came when they pushed too hard. Fortunately this company recognized what was going on and the CEO moved on to other matters, leaving product choices back to the teams. I wonder if something similar happened with Synology.
Regarding employee morale: It was very depressing for me during this period to open Hacker News and see threads complaining about my employer. I can confirm that it spurred a job search for me.