Earlier quoted context omitted.
>Things don't deserve loyalty. Your company is a "thing". A country is a thing and loyalty to it is called "patriotism". A sports-team or TV show or band is a thing, loyalty to it is called "fandom". Loyalty to an idea or philosophy is called "being principled" or "idealism". Do you believe that things don't deserve loyalty, such that all of these are errors? Or do these examples not capture the sense of your stateme…
That's right, they do not deserve loyalty. All of these things hijack our loyalty to people in the name of some higher-order goal. Sports team and TV show loyalty is there to get us to consume more. Loyalty to a country gets us to be reliable cogs in someone else's grand project. Loyalty to a philosophy gets us to be a cult leader's acolyte. Skip the substitute and go for the real thing: loyalty to people. You can st…
A less cynical take: there seems to be some research that following sports fosters greater social connectivity and well-being. It may just be that we're hardwired to be tribal. From that context, sports seems to be a relatively benign way to tap into that.