I think the entire attitude of the author coming in to this is wrong. It's zero sum. It's an assumption that you're either gaining from the platform or the platform is gaining from you. This is wrong. The platform has network effects that make everyone well off. Google owns Youtube, yes it gets enormous value from creating/owning the platform. But Youtube isn't exploiting Mr Beast, Mr Beast also gains enormous value…
If anything Mr Beast is an argument for not using YouTube. Alphabet is incentivised to keep him happy so that he doesn't move to X. I'm sure they consider his needs before they change their algorithm, at the expense of almost all other creators on YouTube.