That is just bullshit. A $8/mo charge for a app based remote start? I could live with that. Servers need power, the app needs updates etc. A $8/mo charge for something which does not incur costs for Toyota? Hell no. It seems like bit by bit - every single industry is going down a fucked up route. TVs with built in ads? Cars with pay-by-month features? DRM locked coffee machines? I really hope, there is some sort of e…
When I contemplate buying something, I care about the value it delivers to me, not the cost required to provide it. If I get $8 of value from something, it doesn't reduce my willingness to pay if I suddenly learned that it cost $0 or $1 to provide it rather than $5 or $6. Likewise, if I learned that it cost $10 to provide it, that doesn't make me suddenly willing to trade away $10 or $11 for something that's worth $8…
The cost that it takes to provide a good or service is useful for estimating the cheapest available offering. No one is actually going to sell something at cost, but in an efficient market with lots of competition the margin should be whittled away to something very low. If someone is charging significantly more for something than it costs to make, it means they are abusing their market position. Monopolies still need to price their offerings at a point where people don't rage quit and not buy at all, but their goal is to get as close to that number as possible while staying below it for the optimally large section of their customers.
Just because things could be worse doesn't mean they're good and you should be happy with the situation.