Congrats to Giphy, but honestly it baffles me they are worth this much money. Do they actually bring in decent revenue, or was this all about eyeballs? Is this content even decently monetizable? Disclaimer: I am the jaded creator of Twicsy, a Twitter picture engine with many millions of visitors over its lifetime, and I apparently missed the boat on this trends and had to shut it down.
Read the privacy policy[1]. Think of Giphy images as a giant, organically shared version of web tracking software. Which complements the coverage of the FB Pixel[2] well, as it worms its way into privacy-conscious areas they might not have FB Pixel coverage such as private communications and security/privacy-minded apps. And without implementing something like a proxy server to pre-cache/sanitize images and strip tra…
Paraphrasing: emojis serving as web bugs.