Earlier quoted context omitted.
They should be charging increased prices. They should have charged increased prices the moment demand went up (like Uber surge pricing). That would have snuffed out the speculators right quick. One reason they don't do this is because of the attitudes illustrated in the comments here. People irrationally believe that surge pricing in this case is wrong and the negative response by their customers outweighs the benefi…
They should absolutely not have raised prices. The issue isn't manufacturers, and only retailers in that they failed to implement a purchase limit per customer given news of a pandemic. You want the maximum number of people with enough supply to get by. Not to have large swathes of the population to go without because someone decided to usurp the logistics network in search of price gouging opportunities.
Much easier to raise the price then ask people to prove their need for a product.
And how are you going to prevent people from just having mom, dad, and each child purchase the items separately?