It seems like a lot of commenters here (as well as the tweets) are totally missing the purpose of the recycle mode. If you want to sell, give away, or otherwise let someone else reuse your Sonos, then DON'T PUT IT IN RECYCLE MODE . Easy peasy. Recycle mode exists for when you intentionally want to get a Sonos trade-in credit for recycling your speakers for materials . But because you don't send the speakers directly…
They literally get nothing, except to make their devices more rare by having old ones bricked. Which is WRONG, in this world of increasing waste.
Your idea that this somehow overall is a good set of incentives seems to be based on two things: One, that people would otherwise just throw them in the trash, which isn't true. Two, that it's somehow a good thing to give customers the choice to brick it for no other reason than Sonos credit.