371–380 of 390 posts
>On an average day, more than 20 percent of the traffic to WIRED.com comes from a reader who is blocking our ads Only 20% is pretty low for a tech-savvy audience. I'm surprised as I assumed ad blockers were more wide spread amongst us "computer people".
I love the current ad-based world that lets me get free access to premium content in exchange for ad views, I just don't want to be profiled. I'd be SUPER happy to see ads that support a site that didn't track me.
I think the crux of the question though is: how many more ads at the same site would you be willing to see that don't track you? Given that a site's costs are fixed, but targeted ad's are worth more than untargeted.
As has been mentioned elsewhere, my exact problem with this/Forbes approach/elsewhere is that there is no way that I want to suddenly start managing several new monthly subscriptions for all these outlets. I enjoy Wired, but the thought of adding yet another subscription to my monthly credit card statement is too great a cognitive load for me to want to make the jump. Also, if you were to subscribe to the dead tree v…
In the Netherlands and Germany, there's Blendle, and it's very successful. http://www.wikiwand.com/en/Blendle https://medium.com/on-blendle
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In the Netherlands and Germany, there's Blendle, and it's very successful. http://www.wikiwand.com/en/Blendle https://medium.com/on-blendle
Why is it very successfully? Have you got any revenue figures to share? Content partnerships alone doesn't make it successful.
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Could someone enlighten me why a lot of sites don't only pull in google analytics, but also a handful of other analytics sites like scorecaredresearch or chartbeat?
Google Analytics is used primarily for internal reporting and analysis. bscorecardresearch is part of ComScore, which is a third-party reporting company. Advertisers often require publishers to provide third-party reports for traffic so that they can validate the ad campaign numbers that the publisher reports. Chartbeat and others can provide supplemental reporting to a publisher if they think that there are gaps wit…
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For a site like Wired and many other established publishers this doesn't make any financial sense. There's still a lot of money to be made from plain old ads, as annoying as they may be to most of us. It's obvious by now that one way or the other ads are going the way of the dodo but it's difficult to think what will replace them or if that replacement will leave us better off. The way I see it, in the not so distant…
The problem is that exact inconvenience would benefit the publishers. Have a subscription to WSJ but not Forbes? I'm going to read more articles on the WSJ.
You can innovate around the issue, like some of the comments mention. You should focus on growing sustainably, instead of selling yourselves to advertisers for quick cash. God knows there are a plethora of other places we can get our content from. There's enough information pollution in our daily lives - I won't accept you polluting my reading of your 'well-written' articles. So, in summary... good riddance.
Agreed. I was recently miffed when they switched their RSS feed to only include a snippet instead of actual content. I was also recently miffed when Forbes started blocking ad blockers. I have subscribed to the Wired print magazine off & on over the past decade and never paid more than $10/yr for it. I am not currently subscribing, but if presumably they'll put their best content in print, too, why in the world would…
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"Yes, if the content is good enough to warrant paying for a subscription. " So if it's not, you just view it anyway? "Nope, and there's no reason to muddy the waters with terms like crusade. " It's pretty rich to make a moral argument the way the parent did and have a problem with a term like crusade, which is a precise and correct term to describe this.
> > "Yes, if the content is good enough to warrant paying for a subscription. " > So if it's not, you just view it anyway? Yes, because I decide what authors and publications I choose to support based on what they publish. You might think I'm "taking free samples too far", but you can always flick through a magazine before buying it in a store -- what is the difference here? Paying for a publication when you have no…
Title: How zevrox is going to handle Wired going to handle Ad Blocking
Body: Zevrox will never visit Wired.com and their whiny princess ass again.