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Spotify will start reserving concert tickets for fans

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Re: Spotify will start reserving concert tickets for fans

#361
post #355

Earlier quoted context omitted.

This utopia wherein everyone is completely law-abiding and eager to follow every rule does not exist.

What utopia? Each person can buy a maximum of 4 tickets. A ticket has a name on it. You can't use it if it's not yours. To change the name on the ticket, you need to go through the official platform, where you can only resell it for at most face value. It's not exactly a project Manhattan level of breakthrough we're talking about here. The incentives to scalp are vastly reduced. Sure, I could buy four tickets and res…

If I can sell a ticket to a specific person, then I can also set my own price for that ticket.

The platform doesn't need to support it, not do the rules and laws.

It's very straightforward: The buyer either meets my terms or there is no sale.

Re: Spotify will start reserving concert tickets for fans

#362
post #30
post #26

Why is scalping a problem?

Fewer people go to concerts, fans can’t afford the tickets, less connection with the artists, less interest in music overall. Artists lose, even if they get paid and all the tickets technically are sold out. Fans lose. The only people who win are scalpers who just abuse the system.

Sounds more like problems with an industry built on a million awful business decisions. Scalping is only profitable because they haven't priced the tickets to match the demand. Scalpers aren't buying beer in the venue and re-selling it outside. They've also decided they should get to choose exactly who buys what they're selling, which is obviously dumb.

Re: Spotify will start reserving concert tickets for fans

#363
post #353
post #235

Earlier quoted context omitted.

The point is that it's not simply “a supply and demand problem” when you factor in downstream effects. The product is not merely the performance; the audience makeup and energy is a crucial part of the experience, and they also influence the artist's ability to deliver the best performance. It's no good optimizing for simple supply and demand in one year if it destroys the product and therefore demand in subsequent y…

I mean sure, you don;t want to drive away your audience, but the existence of a second hand market with much high prices clearly means you aren't pricing tickets correctly. The existence of the scalper with the 10 or 100x price is the second-order effect of under pricing, and everything Ive read already suggests that audience makeups are changing at music festivals as more tickets are bought second hand at these cons…

> the existence of a second hand market with much high prices clearly means you aren't pricing tickets correctly

Only if you think spending power is the only criterion that matters when considering who you want coming to the event, and my whole point is that this is not (always) true, given that audience demographics influence the experience and the quality of the performance.

> everything Ive read already suggests that audience makeups are changing at music festivals as more tickets are bought second hand at these considerable markups

For some events, sure, like Coachella and concerts promoted by Live Nation, whose approach is to maximize ticket revenues and who are able to take a cut of the resale price via Ticketmaster's official resale marketplace (though, as I explained in the first comment, this can damage the experience and destroy the brand value of the festival over the long term, as happened in Australia).

Other festivals, like Glastonbury, actively eschew this approach, and have remained relevant and youth-oriented for five decades now.

And the very reason we're having this conversation is that some artists want to reserve at least some of their tickets for buyers who can be qualified more by authentic enthusiasm than spending power, with listening time on Spotify being an interesting proxy for authentic enthusiasm.

Re: Spotify will start reserving concert tickets for fans

#365
post #249
post #37

Earlier quoted context omitted.

There are many solutions. For example - allow ticket resale only through the official platform and cap it at the original sale price. Another approach - check IDs at the door and only let the original ticket purchaser through. The real problem is that scalping is insanely profitable for Ticketmaster & co. They take a cut of the original sale and every subsequent transfer, most of them at highly inflated prices, from…

> allow ticket resale only through the official platform and cap it at the original sale price. That obviously doesn’t work because money can still change hands outside the official platform, unless you mean resale to a random buyer selected by the platform, in which case the resale is not terribly different from a refund and restock for any event where scalping is a problem. You simply can’t stop scalping if you all…

A lot of festivals in Europe use ticketswap, your ticket gets raffled off to a list of people interested in buying it. It's the only way to sell your ticket. It's a the original price plus a small fee

Re: Spotify will start reserving concert tickets for fans

#366
post #361

Earlier quoted context omitted.

What utopia? Each person can buy a maximum of 4 tickets. A ticket has a name on it. You can't use it if it's not yours. To change the name on the ticket, you need to go through the official platform, where you can only resell it for at most face value. It's not exactly a project Manhattan level of breakthrough we're talking about here. The incentives to scalp are vastly reduced. Sure, I could buy four tickets and res…

If I can sell a ticket to a specific person, then I can also set my own price for that ticket. The platform doesn't need to support it, not do the rules and laws. It's very straightforward: The buyer either meets my terms or there is no sale.

Then skip the resale to specific persons, ask for each participant's name at purchase time like for airplane tickets. Problem solved.

Re: Spotify will start reserving concert tickets for fans

#367
post #225

Honestly, this could turn out to be a really great thing. When artists become popular, they often complain that the people they are making their music for, their biggest fans, tend to be the people least able to afford the concert tickets. The artists are often totally willing to set aside a chunk of tickets at a much cheaper price, but they need to be able to guarantee that these tickets aren't just purchased by sca…

Actually the artists set aside tickets specifically for resale. At a company i worked at we did this on behalf of the artists and content-rightsholders directly to maximize their profit. Your favorite artist loves money and resale more than affordability

That's not what a resale is.

You've just described a direct sale by the artist. These tickets always come with additional perks that you don't get buying normal tickets.

Resale would be someone buying those tickets then selling them again (hence the re in resale).

Re: Spotify will start reserving concert tickets for fans

#369

Earlier quoted context omitted.

The only way that could possibly be true is if the price the scalpers charged was the face price they had to pay. In that world, there wouldn't be scalpers.

Are you unaware that scalpers are set up to hoover up as many tickets as possible before an actual person that wants to visit the event can get one? Because it seems like you are?

I'm aware. But I'm also aware that in the absence of customers, the scalper's prices will fall to zero.

If the scalper has enough customers that he can sell out the show above the face price of the tickets, the existence of those customers is sufficient to make it "practically impossible to get a ticket at face price" whether the scalper exists or not.

Re: Spotify will start reserving concert tickets for fans

#370
post #361

Earlier quoted context omitted.

If I can sell a ticket to a specific person, then I can also set my own price for that ticket. The platform doesn't need to support it, not do the rules and laws. It's very straightforward: The buyer either meets my terms or there is no sale.

Then skip the resale to specific persons, ask for each participant's name at purchase time like for airplane tickets. Problem solved.

> Then skip the resale to specific persons, ask for each participant's name at purchase time like for airplane tickets. Problem solved.

Awesome. Let's just add the frictions of flying to the concert-going experience.

That's a pretty good way to eliminate scalping: Just make it such a pain in the ass to attend that the seats never sell out to begin with.

Other than being terrible, this sounds like a great idea!

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