Some clarity about existing users/SDKs would go a long way. Otherwise this reads like "we just bought OpenAI's front door and we're EOLing it. Hopefully no one was planning to use it in the future". Petty and pointless.
But hurting people can be the intent. If you're selling toys, you can make a business case for going out of your way to smash other people's toys, and that can become the main activity if it's advantageous enough.
'creating new things to make the world a better place' is marketing to a specific audience. There's other audiences who are just as willing to invest in 'will absolutely ruin any rivals', and that's hardly new. Right now it's very much in vogue but could become very unfashionable as people in general react to its inevitable effects.