Earlier quoted context omitted.
I do still strongly suspect Microsoft's endgame is to get people off Windows in the consumer space, and that most of what's going on right now with 11 is froth as they add features they think will make them money in the near term even as it drives people off or be useful in the non-consumer space, not because they sincerely think this is something people will find a net gain in the consumer space. So yes, I agree it'…
Why would they want people off Windows?
In particular, my guess is that they looked at their estimates for how much they could make off recurring revenue sources in desktop OSes, and their estimates for how the desktop market is changing with more younger users not using them or viewing them as legacy platforms, and decided they should pivot to primarily being a services provider, in much the same way they're aggressively trying to slap the Xbox branding on other things and getting out of the console market as fast as they can run.
Could be wrong, I don't work there, but usually my experience with companies that large making apparent missteps is that their goal isn't the one you think it is, and attempting to extract as much data as they can from desktop users really sounds like what you do when you're trying to squeeze the sponge before you throw it out.