Earlier quoted context omitted.
You forgot to tell another half of this story where this cafe used all sorts of tactics to kill competition and uses semi-related businesses to ensure its dominance. Then they nicely suggested everyone to pay what they can, or else. It's not an innocent local cafe as you paint it. It is a corporate network monster whose win strategy is "leave no survivors".
And rather than stop going to this evil cafe, people just go and don't pay. So as long as you make out your flavor of the month business as "greedy and evil" you can paint yourself a moral crusader by going there and taking things for free. How convenient, eh? "This coffee shop is a terrible place, therefore I will eat there for free everyday in protest!"
Your analogy was shallow from the start. Continuing it makes little sense.