Earlier quoted context omitted.
It's worth to read the detailed case. Masimo is not a small company coming out of nowhere to capitalize from Apple, they're a decades-old medical equipment company. The case outlines how Apple met with them in 2013 to discuss collaboration. After that meeting, Apple apparently hired away several key-members of Masimo with knowledge about their non-invasive biometric monitoring tech, including their "Chief Medical Off…
Or maybe they are obvious, just that you don't start a product with all possible optimizations. You get the initial version out, then you iterate.
"You launch a product that doesn't work and then you fix it later" is a common strategy but it really shouldn't be.