Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Sao Paulo: A city with no outdoor advertisements (2013)

amusingplanet.com

Post reply on HN
Print view View original

361–370 of 428 posts

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#361

Post by chaosjevil »

dang wrote: post #338
chaosjevil wrote: post #333

Earlier quoted context omitted.

Contrariwise to your assumption I was not trying to bring a flamewar up, even if feeling the need to point that out. With that in mind, your silence towards the potential nationalist for doing something that _also_ goes against the spirit of HN* is rather... curious. *bringing up what's at the very least off-topic trivia (i.e. noise, or "fluff" as Graham would call it).

People often feel like the mods are singling them out unfairly, but most often we just didn't see the other side. We can't read everything. If there's another comment that you feel should have been moderated but wasn't, I'd be happy to take a look, but I'd need a link.

[flagged]

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#362

Post by pelasaco »

I was some weeks ago and Sao Paulo and I'm pretty sure I saw a lot of outdoor advertisements.. btw I wasnt there since 2019 and was sad to see how the city went down by the corona lockdowns. Sao Paulo a real cyberpunk city, a dystopian mega city: https://www.instagram.com/spcyberpunk/?hl=en

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#363

Post by BiteCode_dev »

npteljes wrote: post #353
YetAnotherNick wrote: post #253

Earlier quoted context omitted.

> They concentrate power to those who already have it Isn't ads exactly the opposite. A big company could preserve its brand even without ads, while a small company can't build a brand without ads. But I completely agree on removing wall ads. Its ugly.

I think you're right, ads can be the opposite! For example the way Facebook does its targeting, smaller businesses seem to have a real chance to target their niche. So it's not all just like a sporting event, where the big dogs will buy up all available ad space.

You used the keyword, "niche".

But most businesses are not niche, that's why it's called a niche.

People sell food, clothes, accommodations, services.

You can't fight wall-mart on general food or nike on shoes, or any big player on phones.

If you create a new tech product, your only chance is to go reddit, HN, etc, like the pine phone. Because you can't advertise it like apple with the iphone.

You can't buy product placement in movies and video games, you can't be at every bus stop.

So sure, if you sell biodegradable bamboo socks, your ads can do something.

But that's not 99% of what are sold in the world.

What is really sold is transparent to people, because they are so used to it. They don't realize they have maybe 3 choices of providers because all those brands belong to the same big super company. And each of them have their own dedicated marketing department.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#364

Post by BiteCode_dev »

enlyth wrote: post #256
YetAnotherNick wrote: post #253

Earlier quoted context omitted.

> They concentrate power to those who already have it Isn't ads exactly the opposite. A big company could preserve its brand even without ads, while a small company can't build a brand without ads. But I completely agree on removing wall ads. Its ugly.

I think big companies do constantly need to remind people of their brand with ads to preserve it. That's why you see Coca-Cola ads everywhere, despite everyone already knowing who they are and what they sell.

If you remove the ads, suddenly, it evens the playing field. They have to compete with the product, not the brand. With what they bring to people, not the image they can create with money. With producing for society, not rent seeking.

Plenty of businesses would die without ads, they would be naturally selected out of people lives because without the brain washing, they are just not that important enough.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#365

Post by mvindahl »

Ironically, I had to locate the X and close two video ad overlays in order to calm the screen enough to enjoy the article. And even then, the right part of my screen was flashing ads, and every few paragraphs an ad was shoehorned into the text.

And yeah, don't have adblock on my work PC which is probably why it's so insufferable.

Advertising the kind of industry that you'd really like to shove into a plywood submarine and set its bearings for the Titanic.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#368

Post by npteljes »

BiteCode_dev wrote: post #364
enlyth wrote: post #256

Earlier quoted context omitted.

I think big companies do constantly need to remind people of their brand with ads to preserve it. That's why you see Coca-Cola ads everywhere, despite everyone already knowing who they are and what they sell.

If you remove the ads, suddenly, it evens the playing field. They have to compete with the product, not the brand. With what they bring to people, not the image they can create with money. With producing for society, not rent seeking. Plenty of businesses would die without ads, they would be naturally selected out of people lives because without the brain washing, they are just not that important enough.

>If you remove the ads, suddenly, it evens the playing field. They have to compete with the product, not the brand.

Well, you at least levelled one of the playing fields (while also removing a huge eyesore, which I really like!). I think the business deals in the background play a very large role too, if not bigger than the advertisements themselves. By business deals I mean that many restaurants exclusively serve the coke or pepsi family of drinks. This won't change if we remove the ads, only strengthen, and the larger players have a bigger weight, so the field is still very tilted.

That plenty of businesses would die without ads, I completely agree. There's an entire business model of running a bunch of ads, selling a bunch of crap, then disappearing. I would say good riddance to these.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#369

Post by raverbashing »

tobr wrote: post #85
gota wrote: post #9

> Seven years on, the world's fourth-largest metropolis and South America’s most important city remains free of visual clutter and eye sore that plagues the majority of cities around the world. Unfortunately it suffers greatly - to a ridiculous level, in some places - from that ugliest kind of grafitti, convoluted "tags" made in single-stroke black ink I'm not sure if that is the case everywhere but in Brazil people…

I’d take ugly street art over ugly advertisement. At least it’s not trying to manipulate you.

"try to manipulate me"

Not sure if it's manipulation, but I certainly put my consideration for taggers between that of cockroaches and flatworms when I see one of those

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#370

Post by xinayder »

dkga wrote: post #63
alganet wrote: post #37

Some additions: Stores also cannot use their full façade for advertising. Branding colors and details are OK, but logos cannot be too large (don't know the exact rule). The law is picky. Some stores cheat by having a glass façade, and using LEDs inside that glass. Like this: https://imgur.com/a/CLdUD1C Since this law was adopted, there's been an increase in full building graffiti, which is not banned. Now 10 years la…

Full-building graphite are one of the hallmarks of downtown Belo Horizonte. I remember as a kid seeing some of those impressive, surrealistic images. They made a big impression on me, I wish I knew who the artist(s) was/were.

Downtown BH and around Savassi iirc have very good murals. I like seeing them instead of the pixo tags we see at the top of the buildings. Honestly, I wouldn't mind pixo that much if it was colorful, like someone posted a picture from the Paris metro. It's still illegal, but at least it's not just a dick swinging contest seeing who's going higher, it looks nicer.
Post reply on HN