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Apple's privacy push cost Meta $10B

economist.com

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Re: Apple's privacy push cost Meta $10B

#361

Post by d12bb »

ineedasername wrote: post #299
d12bb wrote: post #74

Nice how Zuck said $10bn in the analysts call with nothing to back it up, but the whole press jumps on it. Apple is not Facebook's problem, all they did was giving users a choice, which should have happened ages ago. So Facebook just says Apple kills our business without ever thinking that maybe users don't like the way they do business. If they did, they wouldn't opt out…

What would be his motive for saying revenue would be $10B less than previous trends would predict? They posted record revenue again in 2021, so it doesn't look like he's trying to cast a scapegoat for stagnant revenue.

According to what I read (not first hand, of course), he said that 10bn because of Apple's decision. That's a different thing than just saying 10bn, and to pressure Apple to let loose on privacy seems motivation enough to me.

Re: Apple's privacy push cost Meta $10B

#362

Post by biztos »

throwhauser wrote: post #168
eric4smith wrote: post #91

Lies. Don’t you all see it? Facebook has been declining over the past year and this is a convenient way to blame someone - anyone. Let’s face it, what are your friends all using now? That’s right - video - YouTube and TikTok. Facebook had no answer for video and thus lost a lot of eyeballs. Instagram is a poor clone of TikTok and most people just repost their popular TikTok videos on Instagram reels anyway - hardly a…

I was with you up to here: > And Zuck is very smart. The moment I saw the rebrand to Meta I knew that he saw this day coming perhaps years ago. He knows the next frontier is the meta verse Zuckerberg has been a surprisingly good steward of the one successful idea he came across, the social network graph. His acquisitions (Instagram, etc) worked very well to supplement the social network graph and keep it going longer…

I agree he’s been a good steward of the graph — even people who hate Facebook and don’t use Facebook are actually using Facebook! — but I suspect he needed Sandberg to turn it into the big money.

Re: Apple's privacy push cost Meta $10B

#363

Post by dang »

00000000005 wrote: post #23
danpalmer wrote: post #21

Earlier quoted context omitted.

What would that payment be for from Facebook? Opinions aside, Google are paying for a thing, not just donating money. What would Facebook pay for? I'm not sure that them being a search engine makes sense, I don't think Apple would give up the position of iMessage in favour of Messenger. (Disclaimer, I work at Google, but don't have any inside info or opinion on the Apple/Google relationship.)

> What would that payment be for from Facebook? To live. This is Tim’s town and if you think you’re doing business and cutting Tim out then you’ve got $10b concrete boots coming.

Please stop creating accounts to post unsubstantive comments and flamebait. It destroys what this place is supposed to be for, and will eventually get your main account banned as well.

If you'd please review https://news.ycombinator.com/newsguidelines.html and stick to the rules when posting here, we'd appreciate it.

Re: Apple's privacy push cost Meta $10B

#364

Post by bredren »

thefourthchime wrote: post #359
throwhauser wrote: post #168

Earlier quoted context omitted.

I was with you up to here: > And Zuck is very smart. The moment I saw the rebrand to Meta I knew that he saw this day coming perhaps years ago. He knows the next frontier is the meta verse Zuckerberg has been a surprisingly good steward of the one successful idea he came across, the social network graph. His acquisitions (Instagram, etc) worked very well to supplement the social network graph and keep it going longer…

I couldn't agree with you more here. To me, it's a clear sign that he "wears no clothes". The Metaverse presentation was the most idiotic presentation I've ever seen. He must be completely surrounded himself by people that just agree with him. It reminds me of this clip from Silicon Valley. https://www.youtube.com/watch?v=XAeEpbtHDPw

I wouldn't describe the presentation as idiotic but it was hard to take seriously. The dream of immersive VR experiences showcased in Snow Crash and Ready Player One will be realized.

But it won't be soon, and the ideas shown in the video--like the surfing game--were the kind of ideas that litter the floor of the App Store.

Compelling product experiences, especially on new platforms, are extremely difficult to craft.

The taste of the creators must be exceptionally good and in this case the hardware quality and onboarding experience must bowl over anyone who touches it.

The Facebook video for Meta looked very speculative. I suspect Meta was planned for 2023 or 2024, but was rushed out the door because the brand was getting pummeled.

In that way, changing to Meta was very effective at derailing the negative attention. But not actually having a there, there is a problem when the chicken comes home to roost.

Re: Apple's privacy push cost Meta $10B

#365

Post by thefourthchime »

oramit wrote: post #347
ghaff wrote: post #227

Earlier quoted context omitted.

Even in my older demographic (i.e. those of us who got in when you still needed edu addresses or shortly thereafter) which is supposedly more the core audience for Facebook this days, I don't see people "rage quitting." But I do see essentially everyone in my circles (including myself) having dialed down usage a lot .

Mid 30's here and I joined right after the .edu requirement was dropped. Everyone in my age group is on Facebook but they rarely post anymore because they are busy! They all have kids and jobs and house projects they are working on and the novelty of updating about everything has worn off so they post very infrequently. When Gen-Zers make jokes about Facebook being for old people, that's us! The algorithmic feed can'…

Mid 40's here. I have a single friend that still posts frequently. Everyone else has either dropped off entirely or rarely posts. My wife is on facebook all the time, but it's for her social groups, like Mom, teacher groups.

At least for me, the overheated political posts became a huge turn off. I think many people left after the election.

Re: Apple's privacy push cost Meta $10B

#366

Post by pessimizer »

elliekelly wrote: post #338
pessimizer wrote: post #296

Earlier quoted context omitted.

I don't doubt they work. I doubt the margin of work done by facebook ads on working professional adults over the work of ads that they are exposed to through other means and by word of mouth. And not that that margin doesn't exist and not that it's not worthwhile to advertise on facebook, but the doubt is that as compared to any other demographic being advertised to that it's worth so much more. Advertising to impuls…

Wouldn't people with more disposable income (like professional adults) be more likely to be impulsive spenders? They can afford to be.

Maybe. But they can also afford to wait.

Re: Apple's privacy push cost Meta $10B

#367

Post by pessimizer »

sfe22 wrote: post #153
sfe22 wrote: post #150

Earlier quoted context omitted.

Quoted post unavailable.

There is no democracy other than direct democracy. If you cant fire your government this afternoon, they own you, not the other way around.

Under a direct democracy, you should be able to vote that you can't do that.

Re: Apple's privacy push cost Meta $10B

#368

Post by onlyrealcuzzo »

scarface74 wrote: post #255
onlyrealcuzzo wrote: post #30

Earlier quoted context omitted.

iPhone users spend much more money on Apps per user - but the vast majority of advertising is not for apps. It's to buy real things. Android Users spend similar amounts as iOS users on everything besides apps. Even in-app purchases for games isn't "many many times more" - it's close to 2x.

How is this possibly true when the average household income of iOS users is higher in every country that has any significant iPhone presents

It's not "many many times" higher...

It's ~40% more: https://www.comscore.com/ita/Public-Relations/Infographics/i....

Re: Apple's privacy push cost Meta $10B

#370

Post by tehjoker »

ksec wrote: post #63
samwillis wrote: post #9

As a rough datapoint, I run a consumer targeted e-commerce site. We ran a campaign before Christmas were we were selling a new product that was only marketed on Facebook, we are certain that (almost) all customers found it though that Facebook campaign. Facebook was only able to attribute about 50% of the sales to the ads, it should have been close to 100%. This then meant that Facebooks estimated CPA was effectively…

I cant upvote you enough. This single comment contains many of the contrarian view against HN. It is nice we have these real world stories on HN to balance the ideological fight against ads, where All Ads are evil.

Ads synthesize desire and cause people to be unhappy when the ads work. They encourage expending money that could have been saved, or taking on debt. They also create a funding situation where media producers are beholden to corporations.

The implementation of ads is also wildly invasive, creepy, and propagandistic. However, focusing on implementation allows ad salesmen to lessen the sharpness of the criticism by supposing there is some "nice" way this could be done.

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