Earlier quoted context omitted.
the information available and advertised to most 17-year-olds (back when I was browsing: US News, College Confidential) isn't much of an improvement. In my case the former relies on a bunch of bunk data and weird metrics for evaluation, while the latter mostly revolved around very coarse word-of-mouth reputation.
I have a hard time believing this. Information was murky and information asymmetry was a big reason lots of people seemed to just apply to a flagship state u rather than look at more far flung or prestigious options, though the state u is prestigious in it's own right. There's certainly more noise now, but there's also a lot more signal (maybe the ratio is the same though). I suspect there's really fantastic info out…
From there I picked: Rice, Rutgers, MIT, Worchester Polytechnic, UMass Amherst, Virginia Polytechnic. Clearly, that was not just one state.
After picking, phone the schools. Ask them to send applications. More applications may arrive by surprise if you do well on the SAT or ACT.
When an application arrives, put it in a typewriter and carefully type into all the fields in the form. Send it by mail, physically, and wait to get mailed a response.