Earlier quoted context omitted.
Agreed as that’s my assumption. Do you have first-hand experience and/or a source?
Every single company I've ever worked for that advertised online had a "cost of doing business" ad budget just for buying their own keyword on Google (and Apple iOS Store/Google Play Store if they had consumer apps). Bigger international companies often have someone from an ad consulting firm tracking the major search engines and buying keywords for all of the big ones like Google, Bing, Yandex, etc. It's one of thos…
Google has become a bloodsucker on the economy. You and I are the ones paying in higher goods and services costs passed on to us. Worse, the bidding has no natural upper bound.