I don't understand this. Anyone remember a time when companies used their developers to update their site without having to raise hundreds of millions of dollars? > An early version of the new design, which we saw during our interview, looks similar to Facebook’s News Feed or Twitter’s Timeline: So they will look like Facebook. Because nothing says cool and trendy like the social site your parents and aunts and uncle…
I've tried Reddit ads. Not only do they don't work, they invite backlash from Redditors. And I say this as a heavy user of the site who knows exactly what kind of content formats work best on it.
You have to make something they want, and you have to engage with them in the comments section as a redditor. If they feel pandered to, it's going to backfire. I see a lot of ads on there that seem like try-hard pandering.
It's certainly more difficult to use well than most ad platforms, especially for bigger companies.