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A crashed advertisement reveals logs of a facial recognition system

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Re: A crashed advertisement reveals logs of a facial recognition system

#361

Earlier quoted context omitted.

I was very unhappy to discover that shoes now often have RFIDs built into soles. This + anti-theft RFIDs readers that are already deployed by the entry of most stores can allow to easily assign unique ids to shoppers.

Retailers also use your MAC address from your phone which is always being published unless you take precautions. http://lifehacker.com/how-retail-stores-track-you-using-your...

Not on iOS anymore, that value is scrambled on a regular basis.

Re: A crashed advertisement reveals logs of a facial recognition system

#362
post #188

Earlier quoted context omitted.

You can use url, e.g. https://upload.wikimedia.org/wikipedia/commons/thumb/7/70/Do...

hahahah!!! I did try this image and here are the results (removed plenty of px-related lines). My commentary next to the " "error_code": 0,

> they need to re-calibrate that and make it x3

They guessed 39 for me (I'm 25). The age bit seems not so accurate

Re: A crashed advertisement reveals logs of a facial recognition system

#363
post #119

It saddens me that there are people in our profession for whom implementing such a thing presents no moral or ethical dilemma.

How is any different from Google, Facebook and rest of adverting driven web companies?

It's happening in a space previously devoid of such automated tracking.

Re: A crashed advertisement reveals logs of a facial recognition system

#364
post #15

You'd be surprised / scared / outraged if you knew how common this is. Any time you've been in a public place for the past few years, you've likely been watched, analysed and optimised for. Advertising in the physical world is just as scummy as it's online equivalent. Check out the video here http://sightcorp.com/ for an ultra creepy overview. You can even try their live demo: https://face-api.sightcorp.com/demo_basi…

haha, i did something like this in college for a project, it was confined to only emotions though and used images skimmed from google to train it.

Maybe i should try to sell it..

Re: A crashed advertisement reveals logs of a facial recognition system

#365
post #15

You'd be surprised / scared / outraged if you knew how common this is. Any time you've been in a public place for the past few years, you've likely been watched, analysed and optimised for. Advertising in the physical world is just as scummy as it's online equivalent. Check out the video here http://sightcorp.com/ for an ultra creepy overview. You can even try their live demo: https://face-api.sightcorp.com/demo_basi…

I was very unhappy to discover that shoes now often have RFIDs built into soles. This + anti-theft RFIDs readers that are already deployed by the entry of most stores can allow to easily assign unique ids to shoppers.

Any sources for this?

Re: A crashed advertisement reveals logs of a facial recognition system

#366
I've sifted through 80% of the comments here, and I couldn't find a mention about the unintended consequences of this technology.

Ethical vs. Unethical, Pro-Privacy vs. Against Privacy are the two common discussion points. I, however, think the bigger problem here is that there's a very non-zero probability that this technology may cause unintended consequences simply by relying on false/inaccurate data.

For one, I work in analytics (loaded catch-all occupation) and I work with people who would marry their "data skills" if they could. In my industry, false positives of 80% is acceptable, and openly admitted errors in "machine-learning" logic (quoted to highlight my company's buzz-word usage, but practically non-existent) are made daily. People create algorithms, and people make errors.

Let's let our imagination run wild here for a second: It's 2030, and this technology becomes ubiquitous to the point where no one objects. Businesses take all the data from sentiments, gender, age...etc. to optimize for their target demographic, and price accordingly. In other words, let's assume this tech is used for perfect price discrimination. Economic theory dictates this is a win-win for everyone since everyone starts paying their willingness to pay. But, let's assume there's a catastrophe and medicine is in dire need. Price discrimination works fine assuming perfect competition, and is a useful framework, but it breaks down empirically where we live in a society that doesn't behave so rationally. Who survives? Those willing to pay the most, and the algorithm worked flawlessly here. But it was not intended to dictate who survives.

What I'm trying to say is that we should be cognizant of the fact that we don't live in a perfect bubble, and technology like this should be scrutinized for it's effects exhaustively- including any unintended consequences. We live in a society (duh), and as a society, it is up to us, with the help of policy makers, to determine the fate of this technology.

Re: A crashed advertisement reveals logs of a facial recognition system

#367
post #337
post #15

You'd be surprised / scared / outraged if you knew how common this is. Any time you've been in a public place for the past few years, you've likely been watched, analysed and optimised for. Advertising in the physical world is just as scummy as it's online equivalent. Check out the video here http://sightcorp.com/ for an ultra creepy overview. You can even try their live demo: https://face-api.sightcorp.com/demo_basi…

Indeed. This isn't new. It's everywhere . The cameras retailers use with their surveillance systems are coming with facial recognition built in now. [1] And lots of retailers, banks, etc, are using systems that track people's visits across multiple locations. [2] You'll see a lot of these systems being sold as fraud/loss prevention solutions. The reason for this is that it's a relatively easy sell this way - customer…

Just yesterday I was hearing news of how most of the retail giants and lots of smaller retail stores are going out of business due to competition from ecommerce. If that means the end of practices like this, then good riddance.

Re: A crashed advertisement reveals logs of a facial recognition system

#368
post #10

Earlier quoted context omitted.

It's an ad. May be targeted advertising, or just simple engagement analysis. http://www.dinside.no/okonomi/reklameskilt-ser-hvem-du-er/67... Edit: there is more information in the article. Not going to read it, though.

To summarize, it's an experimental project, there is so far only one such screen at the train station. If someone stands within 5 meters of the screen it will try to classify their age and gender and show a targeted ad, and record how long they looked at it. The raw images are not saved. The screen uses a software called Kairos to analyze faces. It can estimate age, gender, and whether you are "white, black, hispanic…

>The company making the screen, ProtoTV, says that people should be okay with this because ads on the internet are even more targeted.

What a terrible argument considering how universally hated internet ads are.

Re: A crashed advertisement reveals logs of a facial recognition system

#370

I've sifted through 80% of the comments here, and I couldn't find a mention about the unintended consequences of this technology. Ethical vs. Unethical, Pro-Privacy vs. Against Privacy are the two common discussion points. I, however, think the bigger problem here is that there's a very non-zero probability that this technology may cause unintended consequences simply by relying on false/inaccurate data. For one, I w…

"Hello Mr. Yakamoto and welcome back to the GAP!" - Minority Report, after protagonist (Tom Cruise, clearly not Asian) buys black-market replacement eyeballs to avoid retina-based security
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