Earlier quoted context omitted.
Apple doesn't get info on what you're buying... and I hope others follow suit. As cynical marketing, I definitely see the value; in reality, not so much. Amazon, Visa, Petco, PayPal, BrianTree, etc. will still have a record of my purchases and we're on an inexorable march towards wider distribution of that data. How does Apple not having this data materially affect me?
That's very disingenuous. Amazon, PayPal and Google rely on selling your data and selling you products based on your data to make money. Visa, Mastercard and Amex mostly rely on transaction processing fees, and make extra money on the data processing in a very limited way. What Apple are doing is removing the middleman, purely making this about transactions, not data. This means they're avoiding selling private infor…
"blah blah blah, and we don't store your financial information or transaction history. That's easy to say, but the pendulum has swung too far away from protecting our rights as consumers, so today we're doing more than that; we're announcing the Financial Information Security Organization and we're inviting companies to join us in making sure that all of our financial information is secure."