Earlier quoted context omitted.
This is great. Too bad "Apple Records" is already taken......
As mentioned elsewhere, Apple Records no longer owns the rights to the name. With Iovine involved, I think the above idea is a distinct possibility. Though it's funny how Macklemore made a song about his dislike for Iovine's attitude and hard bargains. The same could be said of Jobs for part of his life; he could be genuinely unpleasant, and drive very hard bargains.
That's interesting that Apple Records no longer owns the rights to the name. I thought a historic namesake like Apple Records would hold onto its name dearly. It would be extremely interesting/awesome if Apple indeed begins the Apple Record label. Steve Jobs would probably roll over in his grave in excitement...