Earlier quoted context omitted.
There’s got to be solid reasons why they do this and have done so for so damn long. At the very least institutional reasons. At best, actual research that suggests they make more money this way. But as a consumer, I hate it.
Perhaps the "consistent" naming helps them shove more through the Enterprise door. If a large company has bought into "Co-Pilot", they want it all right? Or not, but let's not make carving anything out easy. Just a thought.
So once we have signoff then my counterpart in Sharepoint/M365 land gets his "Copilot" for Office, while my reporting and analytics group gets "Copilot" for Power BI, while my coding team gets "Copilot" for llm assisted development in GitHub.
In the meantime everybody just plugs everything into ChatGPT and everybody pretends it isn't happening. It's not unlawful if they lawyers can't see it!