Author here. I admit I am rather startled by the tone of many comments here and the accusations of disingenuity. Splitting hairs about the origin of the term "sideload" does not change the fact that those who promote the term tend to do so in order to make it feel deviant and hacker-ish. You don't "sideload" software on your Linux, Windows, or macOS computer: you install it. You have the right to install whatever you…
The correct term was always “download”. We should be allowed to download and run anything we want on our own phones.
That they've convinced everyone that this is okay, and that they've maintained regulatory capture to keep doing it, is absurd.
We need web downloads and installs on Apple and Android immediately. With no "scare walls" or deeply nested and hidden menu settings to enable it.
We need the ability to run any kind of tech, including JIT runtimes. Apple and Google shouldn't be able to tell consumers or the industry what type of computing is permissible.
Smartphones are the most important device category in the world. They're how people bank, work, navigate, shop, order, communicate, date, order food at restaurants, take photos, -- life without them is impossible.
It would be nice to see as much competition as we do with the automotive industry, but the next best thing would be to rid Apple and Google of their draconian overlording of the platforms.
Consumers do not have the expertise to articulate this or really understand what is happening to them. This requires regulators and industry professionals to push forward.