Can anyone reproduce this? When I search "Midjourney", I get an ad for Midjourney (from Midjourney), followed by Midjourney, the site. After that, I get the Midjourney Discord, the Midjourney subreddit, the Midjourney Wikipedia page, and then (inexplicably), another Midjourney ad. That seems about as good as it could be. Edit: I guess I should say that I do agree that the quality of Google Search is pretty poor these…
When OP searches for Midjourney as a Midjourney user, Google’s algorithm infers he might want to consider an alternative because why would an existing user search for the product they’re already using.
We see evidence supporting this given no Midjourney ad showed up for a direct keyword match query; and only alternatives triggered.
This is kinda like Amazon retargeting you with alternative toasters after you just bought a new toaster. Most people think this is stupid. Well, the most likely cohort to buy a new toaster is a person that just bought one because they’re not satisfied with their purchase.