Earlier quoted context omitted.
They should sell for a price it would make pirating it pointless. Like what Spotify or Netflix did to audio and visual content. Then they can use the exposure to find other ways to make money.
Or if you don't agree with the price, do not buy it. You are NOT entitled to entertain yourself in any way you want. (unless it's funded by taxes etc, in which case... okay, it's open to discussion.) Look, let's be honest - what gives you or others the right to steal from others?
But you call it "stealing," others call it "copying."
Stealing takes, from someone, something they own.