Most likely an effort to boost the DAU numbers. I quit facebook over a decade ago because I truly felt that it was pointless. At the time I was convincing myself that it's a way to stay in touch with a certain number of people I would otherwise have no way of contacting. Then a friend said something that changed my mind: "If someone is not actively a part of your life, chances are there's a good reason they are not".…
https://maggieappleton.com/garden-history
Perhaps all you need is a perspective shift. Wishing you luck with your personal writing journey!