Earlier quoted context omitted.
How many CEOs & owners have you vetted when making purchases? CEOs are a pretty shady crew as a class of people; it attracts people who like power and they are the dangerous ones. Or people who are single-minded in their focus and they tend to come with a raft of unusual views and personalities. And even after vetting, you're probably just biasing your purchases in favour of CEOs who do image management rather than p…
When I see a Tesla, I think of Elon. When I see another car I don't think of whoever the CEO is, because I don't know who that is. For better or worse, Tesla=Elon in most people's eyes. He had made himself the figurehead, and is an extremely divisive figure. I didn't like feeling that I was implicitly supporting him whenever I got into my car.
Ages ago now, 2009, there was an advertising scandal about Toyota: https://www.fastcompany.com/1390534/toyota-terrorizes-consum...
It's stuck with me ever since. I can't feel comfortable with the idea of buying a Toyota, knowing it might encourage stuff like that.
And I have absolutely no idea who their CEO is or was, even though that's just a quick search away if I ever need to actually find out.