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Apple apologizes for iPad 'Crush' ad that 'missed the mark'

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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#351

Post by major505 »

xyst wrote: post #307
major505 wrote: post #290

People complain about anything this days... Offtopic about the ipad, Im curious, does you guys use tablets like the ipad in anyway in your dayily lifes? After phones seem to be getting bigger, I see no use for a dedicated device like an Ipad.

No it’s a glorified iPhone in my opinion. I had planned to use it to write code on the go but found it extremely limiting. All of the power inside the tablet and it’s locked behind the Apple jail. Have seen a few people use it as a laptop replacement though. They bring Bluetooth kb and mouse. But the experience seemed very janky to me. I asked to observe their experience and person was just web browsing lol.

PRetty much. I have a Android Tablet. The only way I could use for work was to SSH into my server.

But using nvim all the time have its limitations. Sometimes you need an IDE.

So I just give up, and now is collecting dust.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#352

Post by helpfulmandrill »

IAmGraydon wrote: post #321

[flagged]

It isn't victim culture to not like an advert.

Apple's customers don't like the advert. There's not point in Apple arguing with them. Its like trying to argue with someone about whether a joke is funny. If they didn't laugh the first time, having a debate about it just makes it worse.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#353

Post by major505 »

ErneX wrote: post #294
major505 wrote: post #290

People complain about anything this days... Offtopic about the ipad, Im curious, does you guys use tablets like the ipad in anyway in your dayily lifes? After phones seem to be getting bigger, I see no use for a dedicated device like an Ipad.

I do, I have an Air on my desk on a Logitech keyboard cover, it’s like a mini laptop where I do casual web browsing, access my piCorePlayer web UI to play music from my NAS or use Spotify/Apple Music to play tracks through the piCorePlayer. I also watch YouTube frequently on it.

I used in the start, but since Im always using bluetooth headphones, It was a pain in the ass to change in wich device is connected.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#354

Post by thinkingtoilet »

mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

I agree. This a the quote from the article, someone called it the "destruction of human experience". We have to be a little bit tougher than this, right?

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#355

Post by wrasee »

jasoneckert wrote: post #337
lionkor wrote: post #233

I like it. You throw away all your hard-earned, expensive instruments, tools, and crush them to be sure. You then go buy an iPad, and the circle is complete: You're now a next-generation Apple consumer! Just turn on YouTube kids and watch slime videos for the rest of your life. Reject culture, consume the slop.

I thought Apple did a great job of providing an ad that makes a bold statement (which is the ultimate goal of advertising). In other words, I think Apple crushed it (pun intended).

Did you watch the announcement event where on introducing the ad John Ternus made the same pun?

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#356

Post by DavidPiper »

This ad feels unnerving for, I think, non-obvious reasons, beyond just the raw destruction of artistic tools.

In music and sound effects from horror genres and other "scary" things, playing very high pitches with very low pitches makes us anxious - our brains are wired to perceive high pitches as safe and low pitches as menacing[1]. If they're both happening at the same time, our brain gets stuck trying to figure out WTF IS GOING ON, which makes us anxious.

A similar thing happens with this ad: cheerful music while apparently senseless destruction (the reveal doesn't happen until the end) is taking place. IIRC one of the Fallout games did this too - post-fallout world but upbeat country music as the theme? The gasoline fight scene in Zoolander. Etc, etc.

Anyway, these kinds of juxtapositions are SUPPOSED to make our brains feel uncomfortable. I imagine this was interpreted by the ad people as "edgy" or "surprising" or "innovative". But it's still going to make people who aren't sensitised to it feel uncomfortable.

Anyway just my take.

[1] https://www.youtube.com/watch?v=S-u9YDDrTFo

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#357

Post by 23B1 »

Satam wrote: post #207
ypk2 wrote: post #95

I used to play piano and guitar. This ad is soul-crushing.

Why is it soul crushing? It looks to me like people are projecting their fears and insecurities onto this single ad. Sure, strategically Apple possibly should've caught on before releasing, but people are still being overly sensitive. Should everyone be throwing tantrums about Devin as it's presenting itself to replace developers? It is what it is, things change.

THESE are the sort of comments I come to HN for, and I am just drinking it up.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#359

Post by buro9 »

mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

> How do those of you who feel so strongly about this ad get through daily life?

Whilst I didn't feel a great deal watching the video, this statement is very presumptive.

Reversed: How does one get through daily life _not_ feeling so strongly about things?

Should perhaps we, those who didn't feel a great deal here, not reflect on whether we might be feeling as much of life as we could, empathise more deeply, care about broader things, consider life as more than ration or reason?

It didn't bother me one way or another, but I also didn't assume anything. I can imagine a life far more rich just by feeling more, seeing more colours in the same palette, tasting more when eating food, and feeling so much more when just experiencing life... perhaps for all the benefit of feeling more, there's just the sharper edge that sometimes you feel more about something like an Apple advert.

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