Netlify CEO here. Our support team has reached out to the user from the thread to let them know they're not getting charged for this. It's currently our policy to not shut down free sites during traffic spikes that doesn't match attack patterns, but instead forgiving any bills from legitimate mistakes after the fact. Apologies that this didn't come through in the initial support reply.
There are only two questions everyone have: 1. Would Netlify forgive the bill if this didn't go viral? 2. How do you plan to address this issue so that it never happens again? Everyone here knew someone from Netlify would come and say OP wouldn't have to pay. That was a given. Now we want to know the important answers.
2. While I've always favored erring towards keeping people's sites up we are currently working on changing the default behavior to never let free sites incur overages