Earlier quoted context omitted.
Toyota took a big bet on hydrogen power, so we’re not going to see an electric Corolla until they finally give in. As for the price point, electric production is still scaling out. And consumers don’t think they want vehicles with shorter range, even if that’s all they need. First, the car has to sell.
I’m not convinced by the common wisdom that “consumers demand longer battery range.” That’s especially irrelevant to the “second car” market which surely must be pretty big. I think it comes down more to how ridiculously cheap gas is (despite incessant complaints) and how long it would take most people to come out ahead even just buying a hybrid instead of a pure EV. It sure would be nice if gas were more expensive!
The value proposition of a hybrid makes EVs difficult to stomach, why get one EV when you can get two hybrids for the same price? Toyota will 100% jump on EVs once they become economical, but until then they are still making the car for the masses.