Earlier quoted context omitted.
It's the Eternal September effect but for self-promotion. IG was "genuine" when people were fleeing there in droves to escape the parents and grandparents that had turned FB into a PG-rated blandscape of baby and family pics. At the time, IG was this new thing that seemed to focus on artistic self-expression. This was when IG filters just recoloured your photos, and didn't smooth out wrinkles or add dog ears and tong…
God.. beyond the sad but obvious pattern. It seems the web is just a incoherent runaway. New "platform" > bubbly phase > distortion for bad incentives (money, fame, else) > rot > abandonment for next "platform". It was fun to observe that during the myspace days but it's getting annoying.
It's as if people who have been on the internet since those days can easily see what's coming.