Earlier quoted context omitted.
I miss the days when SEO was only focusing on a decent HTML semantics, meta tags in order, organic backlinking, a good title that aligned with the content, and a good enough performance. Right now SEO it's an arms race between google and every SEO agencies, with a keyword being attached to some company that may have 0 relevance to the user. Doesn't help, that depending on the query, the first results are ads only sup…
> I miss the days when SEO was only focusing on a decent HTML semantics, meta tags in order, organic backlinking, a good title that aligned with the content, and a good enough performance. It was never the case. As soon as google started to be popular, people were hired to manipulate its search results. "Natural" SEO was never a thing. You always had to use shady tactics in order to get a good ranking because everybo…
In that sense Google's monopoly is actually preferable for marketeers. It would be a lot harder to manipulate search engine results if the public was split among 20 of them.