There have been many interesting threads recently about the decline of Google's search quality here on HN. There's zero doubt search results are getting worse, and that ads and spam are the cause. But Google's financial performance has been going from record to record. So there is a huge disconnect building in the market. Each thread has had some common themes, but what's surprising is how different the problems disc…
I wish you great luck and success. This just seems part of a long cycle to me (of course, the older I get, the more everything seems like a long cycle). Google wasn’t the first search engine, and I expect it won’t be the last. Page Rank redefined search, and now that results are 95% advertising-driven, the underlying “search algorithm” means nothing at all. Someone with a “new” algo that isn’t so completely ad-driven…
A freemium model is viable. You can't have ads or ad-tech tracking, or you just end up another Google. But you can have free anonymous use, and paid pro or business plans (API use etc). And referral link attribution can be done anonymously and with no commercial influence on search results.
I also think you have to share any revenue with the people actually making content fairly. That's one of the worst things about Google, and it's one of the reasons the entire media landscape has become an ad-tech nightmare, because Google and Facebook take the lion's share of digital revenue.
It's worth trying other approaches. Ads are a corrupting influence. If you don't say a hard no to them, they eventually take over.