Earlier quoted context omitted.
You seem to only be looking at the surface of this issue. I agree that it is appropriate to be concerned about conflict of interest, but what happens when you take it one step further beyond your comment? I decide to "do my own research" and plug the drug's name into Google. The top site that comes up is the same news organization's fact check because no one else has a financial incentive to investigate this issue an…
I’d be willing to bet that most people with the gall to do their own research will look beyond the first result that appears on the SERP... It’s fundamentally an epistemological question: what is the ontological basis for thinking we know something?
Once again this is thinking that doesn't go beyond the first layer. If this situation is possible for the first link, it is possible for the second and the third and everything on the first 5 pages. However deep this hypothetical researcher is willing to go, if there are enough billions at stake the manipulator can keep pumping out misinformation. They have a financial incentive to lie and no one has a strong financial incentive for truth so how does this researcher find the needle of truth in the haystack of lies?