I'm sure the sentiment here will be very much against this acquisition, but keep in mind that Fitbit was getting killed and would likely have gone out of business without this. It is tough for a company like Fitbit to compete with Apple & Samsung. This should lead to more competition by making it possible for Fitbit to compete with Apple. If it doesn't then the acquisition was a failure for Google anyway - Fitbit's c…
Fitbit is/was a mosquito, they could never surive an 'all out war' with Apple. Fitbit does not compete with Apple. Google does.
The problem is that once Google gets their hands on our sweet data (in the off chance you don't have an android phone), then they will definitely put that data in 'good use'.
I see some (marketable) benefits though... Fitbits can be tracked. Imagine walking past a store, a sensor with 'talk' with your fitbit, and pull your G-ad profile and a screen will display the ad you missed to see on your gmail. And this is what I need to see. Walking past a sex shop and being flashed this huge wierd looking dildo with lights and lasers, because Google 'knows' I enjoy sex and Star Wars (not combined though).
And all that thanks to my FitBit bracelet :) (my android phone is security-hardened enough to not run in the background and/or transmit 'stuff')