These anti-Google discussions come and go on the front page of Hacker News, but I'd be curious to know how many people actually degoogle their lives drastically after reading such discussions and articles. I believe it's more of a case of "Oh my god, Google is so disgusting! Shame on Google!", and then people open up a new tab in Chrome to search on Google about their next restaurant destination as if nothing happene…
I am never logged in while searching or on YouTube, which they don't like given the newest message that pops up randomly with a prompt to sign in. Mobile and PC are completely compartmentalized, I don't need to sync anything.
I use duckduckgo, since I can just add +g to get Google results and otherwise it uses Bing. Perfect for privacy and convenience.
I use Chrome and FF at work, but I vastly prefer FF. I use their services if useful, but I certainly try to minimize data exposure. Not too strict, but I think it helps.