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“35-50% of clicks on Reddit Ads are fraudulent”

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351–360 of 398 posts

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#351
post #120
post #57

Earlier quoted context omitted.

> You want a system where either you pay five figures to reserve a time block, or you don't get to play. No reason timeslots can't be sold in the minutes, seconds, or even miliseconds on high traffic sites. Five figures assumes a long timeslot. You could even do "every 100th impression during the timeslot" or so on without doing anything that would offend the user you are replying to.

Who is going to go around approving 100 minor ads for each timeslot, with no targeting? This sounds like a recipe for making no money. I think the GP is just nostalgic for TV ads.

Magazines and newspapers and television and radio and billboards and (usually) podcasts are all existence proof that someone will go around approving 100 minor ads.

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#352

Earlier quoted context omitted.

> Asking publishers to manually approve every single ad that might run is onerous. Maybe they should find a better business model, then.

I think they already have, at least from their perspective

Not a single publisher believes the internet is a “better” business model than the old world. Google does. Facebook does.

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#353
post #71

Earlier quoted context omitted.

> I don't want to, ever, see online ads transform into TV ads. Targeting would be okay if it was done properly. What's so awful about TV ads? I'd be fine with seeing more "mainstream" ads if the tradeoff was no targeting/tracking.

Everyone sits around and talks about their favorite TV ads. It’s the “best part of the Super Bowl” according to common wisdom. No one has ever had a favorite internet banner ad.

Nobody talks about their favorite TV ads.

The Super Bowl specticle is just that, a one-off event where the ads are more like short films and talked about for maybe a day before entirely forgotten.

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#354
post #203
post #96

Earlier quoted context omitted.

I'll challenge your claim that it's a stupid idea, if you really want to speak carefully about it together. Your prescription to not prescribe using it requires some justification. The best way to use the tool is to have it click between rarely and sometimes. Anti-tracking tools may allow you to dial it up as well.

Okay. > The best way to use the tool is to have it click between rarely and sometimes What you don't realize is most of the users are dumb and set it to maximum click through rate, because they think it is some form of achievement. Going against the advertising mafia, fooling Google, etc. To load the ads you need to click on, it has to contact the adserver. If it contacts the adserver, what's the point of an adblocke…

Hello. My name is [[h0p3]], and [[I aim|IA2DYJ]] to be a friend and an ally. I have looked through your history, and I can see it is my honor to meet you. Thank you for agreeing to speak with me. I admire your fervor and candor, nomad, and I can see that we have quite a bit in common (for example, I despise AMP with a passion, and you seem passionate about the topic too). I'm probably not as skilled with [[computers|Computing]] and prescription as you are, so go easy on me. Of course, I'm making it easier on myself by waiting too. Time has passed, and there are fewer people watching. The pressures are lower here now. Let us wrestle in dialectics openly and wisely together. We can also take our discussion off-site if you would be more comfortable.

> What you don't realize...

Hrm. Most people require more time and effort to figure out what I don't realize, including on this matter. I [[hope]] that we will one day know each [[other]] much better.

Your thesis is that using AdNauseam (presumably any use) is stupid and (because it?) will get one's accounts banned with Google and Cloudflare. You have not defended this claim (or these claims, if you meant them as disconnected propositions).

There are cases in which using AdNauseam is not stupid, and it is not inevitable that using it will get your accounts banned with these corporations. I'll agree (from practice) that its use can cause service problems for some people, but even that can be remedied (at least for now).

> most of the users are dumb and set it to maximum click through rate, because they think it is some form of achievement. Going against the advertising mafia, fooling Google, etc.

I don't see why I should think most current users behave in that fashion, but perhaps you have evidence you can show me (I've not looked). I'll agree that most prospective users are ignorant, though that doesn't mean they have to be: they have a choice. Surely you would agree: just because someone can use a tool in a stupid way doesn't mean any use of the tool is stupid. Encouraging people to understand and use their tools wisely seems reasonable. There is a path on which this tool can be used and developed wisely. Even if all it did was bring attention and experience to the problems in this sphere, it might be worth using in ways that we might otherwise deem "incorrect."

Should we discuss the merits of monkey-wrenching digital advertisement industries? Are you claiming this tool doesn't present a problem for Google's business model? Let me grant that this is an arms race, one that our adversaries are winning, and one that they will likely win. There is something to be achieved here though, and this tool does achieve something, however small. I will also agree there are much bigger fish to fry than this in the political problem of the continued centralization [[power]].

> To load the ads you need to click on, it has to contact the adserver. If it contacts the adserver, what's the point of an adblocker?

There are number of reasons one might use an adblocker, right?

Performance is one such reason. On my [[phone|monster-14]]'s 4G connection, my throughput is so slow that I can feel the difference between having ads and not. At home, I have a strong internet connection and a sufficiently fast [[computer|monster-16]] such that I often can't feel a sufficient difference. I use adblockers on both, but it sometimes serves an extra purpose on my phone.

We can consider [[privacy]] to be another reason, and an extremely complex one, no doubt.

I also consider the advertising industry to be immoral, but even if it weren't, I find ads (and an internet driven by ads) slow down my ability to find what is [[salient]]. Depending on what you mean, perhaps you and I will need to discuss the concept and practical concerns of "adfraud." Adblocking simplifies and improves the experience of acquiring knowledge and building relationships with [[others]] over digital mediums, and it enables us to take back some semblance of control of our [[political autonomy|Justice]].

An adblocker that still contacted the adserver (which will perhaps ultimately have to be done to bypass restrictions in this arms race) but eliminated the display of the content in my browser is still incredibly useful to me in a large number of contexts. Of course, our attention spans are at stake. Let us consider the spectacle together wisely.

> Also, faking stuff (here, you are faking your interests by clicking random ads) for privacy reasons is good in only very few situations. The best way to remain private is to not give any info at all, instead of faking it. Faking stuff should be the secondary choice.

I'll agree that adding polluting noise, in some cases, may disrupt their ability to model us to some [[dok]]. Attacking ad companies effectively enough may also provide some disincentives for them to attempt to model our private lives (though I think that is limited). It may be worth it even if it only raised the cost of online advertising. Among many methods, [[ML|Aispondence]] may eventually make this untenable, and the overwhelming effectiveness of fingerprinting is exceptionally problematic. Thus, I will also agree that this not the most important user-rights tool, not by a long shot! It still costs them something though. There are privacy trade-offs to be had here, and this is a low-hanging fruit method. Even in steganography, where part of privacy (or even anonymity) may require masquerading as a normal-looking user, we'd want to have some imitation clicks. My suggestion is that AdNauseam is barely even an alpha concept. There is still an arms race to consider here.

Continued use and development of AdNauseam doesn't have to be stupid.

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#355
post #33

Every newspaper in America has obvious scam ads on its homepage. The whole online ad market is diseased and needs to be uprooted. Common sense fixes: - Never allow dynamic ad content! Ads should be individually approved by publishers and not subject to change after approval. - Ban user tracking and targeting. It's a red queen's race and no one benefits. Everyone is better off once it's illegal. - Pay for ad time slot…

I'm no expert, but one observation I had is podcasts seem to follow this model. Most podcast ads I hear are read by the hosts themselves, though a small number splice in targeted advertiser-provided audio (eg a UK soccer podcast will play me local Canadian ads). For the podcasts that follow the former model, they don't seem to rely on timeslots (i.e. payment just for ad being shown), though some may be involved. Inst…

Yes, podcasts are great. Naturally the people who killed the web are trying to kill podcasts next.

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#356

Earlier quoted context omitted.

I think they already have, at least from their perspective

Not a single publisher believes the internet is a “better” business model than the old world. Google does. Facebook does.

Aren't those 2 of the biggest publishers?

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#357
post #335

Earlier quoted context omitted.

What's the endgame for those ads? How is your click meant to convert to revenue? Plain old scams?

For the clickbait content ads on Taboola and Outbrain, the strategy is ad arbitrage. The landing page is probably broken up into a slide show with many pages. The goal is to get the user to go through 30 pages (misclicking a few ads along the way) and monetize as more revenue than the cost of their visit. There are other monetization strategies for other types of ads on Taboola and Outbrain.

The arbitrage isn’t illegal but it’s also not not a scam. If you’re running ads against the shite articles and you knew all the traffic to the ad was just people from a different site who don’t even really see your ads, you wouldn’t be very happy to pay for it.

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#358
post #75

Earlier quoted context omitted.

You are what you like, given enough information, the ID becomes pointless.

If I allowed tracking, which I don't, the ad companies wouldn't know what to make of me. Middle age white guy devops nerd into manga, anime, fishing, ramen, lo-fi, and coding. Yet, I wear Wrangler jeans, boots, and drink wine. Even my wife thinks I'm an oddball. My kids think I'm cool until it's bed time on a school night and then howls of "Dad, what about Gundam! It's almost over. We promise!"

I think you've put too focus on the things that you think make you special. And an advertiser may not even care that much. They would be looking at what ads are you a good match for, which means the things that you've posted.

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#359

Every newspaper in America has obvious scam ads on its homepage. The whole online ad market is diseased and needs to be uprooted. Common sense fixes: - Never allow dynamic ad content! Ads should be individually approved by publishers and not subject to change after approval. - Ban user tracking and targeting. It's a red queen's race and no one benefits. Everyone is better off once it's illegal. - Pay for ad time slot…

Sounds like a great way to entrench larger companies that can pay for this advertising model. We underestimate the value small businesses get from the current ad market. It’s partly because of this value that ad fraud is rampant. Enabling small businesses to advertise to cheap also makes it cheap for fraudulent advertisers to commit ad fraud.

TV, newspapers, and radio all routinely have ads for small businesses.

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#360
post #73

I find it so weird idea that people really click on ads. I don't know if I've ever done so (intentionally). As such I would have expected more like 90% of clicks to be fraudulent.

I used to be like that, but for whatever reason a significant proportion of my adds these days are from smaller, local companies - a vineyard or clothing company for instance.

I click on these adds, and if I like what I see, I'll buy it. I feel a lot more comfortable supporting small businesses that someone has poured their heart and sole into. I want to see these companies thrive, and if targeted advertising is the way I'm alerted to them, then so be it!

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