>as John Gruber put it on Daring Fireball, “Amazon isn’t hurting for revenue (especially now), but they are hurting for trust.” This is empirically false. Amazon is the second most-trusted brand in America . https://morningconsult.com/most-trusted-brands/ It's wild how easily SV types will tweet things like "No one trusts Amazon!" when the reality outside the Bay Area is so radically and demonstrably opposite.
How far lagging behind is that assessment, or how likely is it that perceived trust is just lagging behind? Anecdotical, it's wasn't long ago that I was deeply impressed by Amazon's customer service and quality. This has changed drastically, and today I go as far as only using Amazon if I basically have to . Thanks to recent developments (I'd say over the past few years), I now prefer either the manufacturer's websit…
I tend to think this slow way is alot harder to bounce back from. It took what, 3 generations? For Japanese-made cars to be seen as equal to or better than, American made cars, because for a long, long time the perception was that Japanese-made was crap (and it was). It took generations to overcome that point of view (because it took generations to form it).
It looks to me like the same is happening to Amazon. Not many people fully trust Amazon anymore, but also don't distrust it enough to say "I don't trust it!" to a survey. More like "Well... kind of... ok sure... I trust them."