Earlier quoted context omitted.
The NIH guys also did a study that said that even in tropical countries, Vitamin D absorption has fallen dramatically because of lifestyle changes. One of the probable factors is the lust for fair skin. I routinely see people covered from head to toe to help them stay fair skinned, even kids are sent to play covered in full sleeve clothing. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3897581/
> One of the probable factors is the lust for fair skin. I think this must be cultural. Certainly in my experience in the United States, the lust is for tanned skin. There are even tanning salons, where one can lie down in a machine which floods one's skin with UV. Now, I personally love fair skin, and have never understood why others seem to love a tan so much.
I burn in front of a monitor, I have fair skin because factor 50 and covering everything I can are simply required.