I've handled the hiring of almost all Web developers within my company for the last half decade, and in that time I have hired absolutely zero women. Yet, this has nothing to do with discrimination and much more to do with the applicants themselves and the numbers by which they apply. During this time, I've seen Web design positions attract females applicants by about a two-thirds majority, whereas Web development po…
All companies I worked for routinely hired guys like that assuming they will learn on the job. Most did, some did not. In any case, many professional programmers I see studied mathematics, physics or something similar and then changed career.
Edited to add: it is possible that your company can not afford a bit longer learning curve in the beginning. Did not wanted to make it sound like I am accusing you.
I actually thought that big difference between men and women is that men assume they can do tech by default, apply for jobs even as they have minimum qualification or experience and it oftentimes works out.