Lenovo introduced a Touch Bar (Adaptive Keyboard strip) in the Thinkpad X1 Carbon in 2014. It flopped so hard that Lenovo pulled it and reinstituted a normal function row in the 2015 refresh. Why does Apple get a pass? No physical keys means not being able to find functionality by touch alone means no muscle memory means no productivity. This isn't a hypothesis, this is a proven market reaction to Lenovo's design cho…
I'm not sure it will work here - the lack of physical feedback is inherent to the design - but they don't shy away from reviving other people's failures. Better layout and contextual buttons will help, although I doubt they'll make me happy with the system. I still remember having an old Acer with a touch bar - some lunatic put a "disable wifi" setting on the thing, and then cranked the sensitivity way too high.