No, it's not some kind of clickbait strategy to drive views. Driving an agenda is.
Most of French media, specially newspapers, are money sinks only surviving because they are useful to push the rent-seeking business or ideological agenda of their owners (Dassault, Bouygues, Lagardere, Arnault, Bettencourt, Saade, Pinault, Niel).
Also, just for context, Martin Bouygues, Bernard Arnault and Vincent Bollore, the respective owners of TF1 (main French TV channel), Le Parisien (major newspaper) and CNews/Europe1 (major TV channel & radio) are personal friends of Sarkozy (a la "witness at your wedding, god father of your son or let's celebrate your election on my yacht" kind of way).
The Figaro (main right-wing newspaper in France) and its owners, the Dassault family, are also not far away.
Seeing the Figaro website was actually quite funny. Because the evidences are so damming, their main page was textbook "how to propagate fake news with plausible deniability". It was mainly pro-Sarkozy Editorials/Tribunes from non-journalists people, articles titled with quotes from Sarkozy's supporters and the few articles actually on the case were about the side stories.
French press ownership map:
https://www.monde-diplomatique.fr/cartes/PPA#&gid=1&pid=1
There are only two truly independent major media left in France: Mediaparte (the ones we have to thanks for Sarkozy's well deserved condemnations) and Le Canard Enchaine (a bunch of scandals, but lately, the "Affaire Fillion").
The rest is either owned by billionaires, state run, or is far smaller and doesn't have the aura, size & credibility to reveal such scandals.