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Menstrual tracking app data is gold mine for advertisers that risks women safety

cam.ac.uk

341–350 of 438 posts

Re: Menstrual tracking app data is gold mine for advertisers that risks women safety

#341
post #275

While unlikely, I personally believe that advertising revenue should be taxed at 50%. This would do a lot to align industry incentives. Advertising revenue would be looked at less as a free cash stream that can be bolted on everywhere. In this case, maybe the app could be monetized directly instead of whatever the fuck is happening now.

Revenue isn't taxed. Profit is. I suppose you could tax a proportion of your profit at a higher rate, according to the proportion of your revenue that came from advertising. But advertising isn't a "free cash stream that can be bolted on everywhere". It's part of a business model that either is sustainable or isn't. If you taxed it that much higher, a lot of businesses would simply go out of business, because people…

> Revenue isn't taxed. Profit is

What about VAT ?

Re: Menstrual tracking app data is gold mine for advertisers that risks women safety

#342
post #275

While unlikely, I personally believe that advertising revenue should be taxed at 50%. This would do a lot to align industry incentives. Advertising revenue would be looked at less as a free cash stream that can be bolted on everywhere. In this case, maybe the app could be monetized directly instead of whatever the fuck is happening now.

[deleted]

Re: Menstrual tracking app data is gold mine for advertisers that risks women safety

#343

Earlier quoted context omitted.

No, the risk to women's safety is that someone the woman doesn't want to know, could find out that they're pregnant. (Or using birth control or whatever)

Someone being an advertiser buying the data?

Someone being the government criminalizing miscarriages and abortions.

Re: Menstrual tracking app data is gold mine for advertisers that risks women safety

#344
Can anyone tell me why this would be as much of a problem for safety as they are saying?

The only thing I can see happening is easier selling of pads and tampons during a certain phase of the moon. Apparently this is what the article suggests too, that certain things are easier to sell at a certain point in the cycle.

It’d be embarrassing if someone knew, not dangerous. And even that much feels weird to me for a very well known biological function.

Re: Menstrual tracking app data is gold mine for advertisers that risks women safety

#345
post #275

While unlikely, I personally believe that advertising revenue should be taxed at 50%. This would do a lot to align industry incentives. Advertising revenue would be looked at less as a free cash stream that can be bolted on everywhere. In this case, maybe the app could be monetized directly instead of whatever the fuck is happening now.

Revenue isn't taxed. Profit is. I suppose you could tax a proportion of your profit at a higher rate, according to the proportion of your revenue that came from advertising. But advertising isn't a "free cash stream that can be bolted on everywhere". It's part of a business model that either is sustainable or isn't. If you taxed it that much higher, a lot of businesses would simply go out of business, because people…

Sales taxes are taxes on revenue, and they could certainly be advertisement-specific.

Re: Menstrual tracking app data is gold mine for advertisers that risks women safety

#346

A relevant f-droid search: * https://search.f-droid.org/?q=Menstrual All of the apps that showed up in the search store data locally. Why would anyone not want to store this sort of data locally? What is the advantage of sending the data off to a server somewhere?

I don't have hard data, but I think I'm correct in assuming that the overwhelming majority of F-Droid users don't menstruate

Re: Menstrual tracking app data is gold mine for advertisers that risks women safety

#347
post #344

Can anyone tell me why this would be as much of a problem for safety as they are saying? The only thing I can see happening is easier selling of pads and tampons during a certain phase of the moon. Apparently this is what the article suggests too, that certain things are easier to sell at a certain point in the cycle. It’d be embarrassing if someone knew, not dangerous. And even that much feels weird to me for a very…

I think it becomes more an issue when you consider that in these apps, people likely also enter things like prescription medications they take, what kind of contraception they use, if any. Additionally, if this data is being sold to advertisers, and a user of the app becomes pregnant, it is possible that data could be used to determine that the user might be pregnant before they even know. This has the potential by itself to become an issue, especially for teens and in cultures where people take having sex outside of wedlock to extremes (as in responding violently to it) by starting to show that person and potentially their other family members on the same internet connection ads related to pregnancy/baby stuff

Re: Menstrual tracking app data is gold mine for advertisers that risks women safety

#348
post #344

Can anyone tell me why this would be as much of a problem for safety as they are saying? The only thing I can see happening is easier selling of pads and tampons during a certain phase of the moon. Apparently this is what the article suggests too, that certain things are easier to sell at a certain point in the cycle. It’d be embarrassing if someone knew, not dangerous. And even that much feels weird to me for a very…

Yes, it's not about the menstruation, it's about pregnancy. Having a kid, especially the 1st, is the single largest shift in consumer spending in most people's lives (if they have kids). Aside from all the obvious spending on baby stuff, it predicts buying a house and where they might live, and puts that person (new mother, in this case) on a well-modeled path of buying behavior for the next 18 years. Needs and spending as children age through different phases are quite predictable and the spending is huge and touches almost every aspect of the person's life.

Re: Menstrual tracking app data is gold mine for advertisers that risks women safety

#349

Earlier quoted context omitted.

Yeah, there is no support for “multi-dimensional” metrics. So systolic and diastolic would each have to be their own metric. Food tracking in Reflect could use some work, but if you link with Apple Health, Reflect can pull data from Cronometer or MyFitnessPal for example. Any particular place you thought the premium was very aggressive? I’m open to changing that, it’s not the kind of feedback we normally get. Thanks…

A lot of things I clicked on just led to an upsell page that wanted me to do a week trial that led to a $49 monthly, which surprised me since I hadn’t even begun to explore and only had a single metric which I’d never even recorded a datapoint for. And it seemed like I only was allowed to define a single metric, so I tried to delete it in order to create a new one, but clicking “delete” on it was apparently a premium…

Thanks for all that feedback! One minor point is that the 49.99 is annual. You can define and record unlimited metrics and data on the free version so if you can’t then that’s a bug for sure. Also, noted regarding the import bug, thanks for that.

Re: Menstrual tracking app data is gold mine for advertisers that risks women safety

#350

Earlier quoted context omitted.

You're making a lot of assumptions there. The guy probably had a training dataset with real cycle data and shopping data and went off of that.

I am, but that's because this is 1998. Where would you ever get such a training dataset with real cycle data tied to shopping data? Menstrual tracking apps weren't a thing then. And any anonymized medical studies that actually did such tracking certainly couldn't have been correlated with identifiable shopping data, I would think.

I think the idea is that the cycle is inferred by analyzing purchasing data.
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