Earlier quoted context omitted.
> What's going to happen when someone can make a competing movie in their style with just a prompt? Nothing? Just like how if some studio today invests millions of man-hours and does a competing movie in Studio Ghibli's aesthetic (but not including any Studio Ghibli's characters, branding, etc. - basically, not the copyrightable or trademarkable stuff) nothing out of ordinary is going to happen. I mean, artistic styl…
You are missing the point entirely. If you can make a movie with just a prompt, who is going to invest the money creating something like a Ghibli movie just to have it ripped off? Instead people will just rip off what has already been done and everything just stagnates.
It means art can get more ambitious. Ghibli made their mark, and made their money. Now it's time for the next generation to have a turn.