I mean, the reddit company did go public, so things like this were inevitable. Also things like the API fiasco, and also small annoyances like the fact that when you click on an image on reddit, it now goes to a wrapper html page instead of just the actual image (this was one of the reasons reddit was better than most social media...).
Part of the blame for the redirect-to-wrapper page lies with browsers. If browsers didn't let servers reliably differentiated between a direct request and an embed then this practice would not be as widespread.