> Our diagnosis is that individual developers do not pay for tools. I know this first hand, building a developer tool startup and failing to reach any level of revenue. In the end, the tech was bought out by a larger company to recover a fraction of our VC investment. The challenge is that when you're building software for developers, they already know how it must work. It's like trying to sell magic tricks to magici…
Just FYI, magic tricks are basically only sold to magicians. There's a thriving market of magic shops, especially online, where magicians go to buy new tricks (in the form of books/videos), new "gimmicks", etc.
I'd wager that a significant portion of all magic that is done is actually by magicians, for magicians, and partly in order to sell magic tricks.