I know nothing about headphones, nor do I want to invest any time learning about headphones. I’ve had a bunch of Apple products that have never disappointed me in the last 10+ years. I’ll buy these overpriced headphones because an extra $200 for a product I’ll probably use for 5 years will not break my bank account.
I can certainly understand when going to make a purchase wanting to choose a reliable brand. However, if you know nothing about headphones, why do you suddenly need an expensive pair now that Apple are selling them?
Adding 550 for something that will sit on one's head for hours and hours isn't outlandish in comparison.
I'm in the Pixel 4 / cheapish Sony headphones camp, but for people riding the high tide it doesn't look out of place pricing wise.