Earlier quoted context omitted.
The promise of "upward potential" of every one of these social media fads is that it could be the "last" one, the Big One that websites and captures every following generation. Do you think that TikTok is The Big One, that will still be growing at the same rate in ten years' time? I don't. Myspace and Facebook are shrinking. Some of the users leaving are going to TikTok, sure, but I don't think that means that it's b…
Importantly its because kids don't want to be a part of the "old" culture. They actively reject entering places with an older established demographic because they want to define their own spaces. Tiktok by its nature cannot maintain the momentum it has with kids 14-18 now with the kids that are currently 8-12. They will reject it no matter what Tiktok does because thats how kids are conditioned in the west to behave.
But your point holds either way. Eventually TikTok will become so popular that their parents/grandparents/older siblings will start using it, and it won’t be cool anymore.