I'm gonna take the contrarian viewpoint here. Full disclosure: I'm in advertising. The researcher states that increasing "aspiration" (their term) leads to dissatisfaction and more unhappiness. Sure! But aspiration is also why we invented the wheel, harnessed fire, founded fancy schools like Harvard, try to be good parents, etc. I don't disagree that ambition and aspiration can make a person unhappy. But it's also wh…
> But virtually every good thing people have ever done was because of their aspirations. I'll think of this comment every time I see an ad that makes me "aspire" to better myself and others by giving my money to someone else.
Researchers find inverse correlation between advertising and life satisfaction
341–350 of 359 posts
Re: Researchers find inverse correlation between advertising and life satisfaction
#342Earlier quoted context omitted.
First up: I just wanna say it wasn't my goal to be the defender of the ad industry. I started this comment thread to defend the idea of aspirations as a good thing. That being said: > The idea that this is you trying to go out and help people find and choose the best products for their needs is very naive. You're right, that would be naive. It's not what I said though. re: Review sites, word of mouth, contacting expe…
> First up: I just wanna say it wasn't my goal to be the defender of the ad industry. I started this comment thread to defend the idea of aspirations as a good thing. Okay, but I wasn't really attacking aspirations, either. I've criticized "conquering desire" before on HN as leading to useless monasticism. > re: Review sites, word of mouth, contacting experts: That's all great. But to the business owner who's wonderi…
> Let's stick to debating the topic, not my character.
Read this thread and tell me the character of my industry in general and of myself specifically have not been the subject of debate. Attack my character and I consider it perfectly fair to attack yours. If the worst thing I've said about your character is that you're being hypocritical (and I think it is), I'd say you've taken fewer lumps than I have.
Re: Researchers find inverse correlation between advertising and life satisfaction
#343Earlier quoted context omitted.
> But you've given a "solution" (that involves separating me from my money) to a problem that you created in the first place. When did I create a problem? Yes, some advertising invents nonexistent problems and I thought I was clear that this shit is evil. That's a different thing from saying "that headache you have sucks, doesn't it? here's some tylenol" > No, you wouldn't, because doing so will make people unhappy,…
Imagine being overweight and being told by an absolute stranger, "gee, you look bad. come join my gym, you'd look like this ripped guy." Prick, right? People have dissatisfactions, but only advertisements have the audacity to point them out as a complete stranger. Even if a loved one did that, you might recoil. when people are unhappy about something, they will share it with someone they trust if they want to talk ab…
> HOWEVER (I can feel your hatred), there's a difference between motivating people to aspire to better things vs simply making them feel shitty about themselves so they'll buy your crap.
There are lots of different ways to motivate people. Lying is one of them. Making them feel bad about themselves works too. I don't support either of those approaches.
So to use your example about the gym, I strongly dislike most fitness/health advertising for the very reasons you state. If I were to run ads for that industry, I'd focus on the effort of regular everyday people. I wouldn't show impossibly perfect (and mostly photoshopped) people. I'd show people from across the whole spectrum pushing themselves, waking up early to hit the gym. I'd focus on health, not "beauty". On working out so you can have more energy, fewer health complications, greater strength, etc. I wouldn't run ads that tell you "you should work out because it's the only way you could ever look like this model over here".
But that's just me. I don't know if my approach would work, because I haven't had the opportunity to try it yet. (Not a lot of fitness brands looking for an ad agency in Northern Ontario.)
Re: Researchers find inverse correlation between advertising and life satisfaction
#344Earlier quoted context omitted.
Never claimed it was altruistic. Is altruism the only acceptable way to make a living? And my claim, to be specific, is that I disagree with your definition of lying. So does the dictionary.
Look man, you responded within a context. Maybe you didn't claim they were being altruistic, but in context, you're posting in defense of statements made by people who are claiming altruism, or at least helpfulness, by advertisers. If you want to argue that presenting partial information with the intent to deceive isn't within the strict lying, fine, I'll concede that pedantic point. That's a rather silly hill to die…
As for deception, I don't think we're going to agree, and I'm not going to try to change your mind. But for the sake of clarity:
- If I say something that is untrue, I consider that a lie and a deception. It's also illegal.
- If I say something is technically true but implies something that is untrue, I still consider that a deception. (For example, I recently saw an episode of Patriot Act that said clothing from H&M had labels that something about being made from recycled material, but in truth the only recycled item was the label itself. Technically, not a lie. But obviously deceptive, because they relied on our assumption that they were referring to the clothing item and not the tag that the claim was printed on.)
- If I say something that is true but is used to cover up other things I don't want you to know, that's deception. So if I promote that my product uses recycled materials, and it really does, but it also pollutes the environment in other ways, that's deceptive too because I was trying to imply that my product was good for the environment when it really wasn't.
- HOWEVER, if I say something that is true, don't try to get you to believe anything that isn't true by any means, but also don't tell you that my competitor has other strengths that you might want to consider, I don't consider that deceptive. I don't agree that this is "lying by omission" if the omission has nothing to do with anything else I've said in my ad. I think you're saying that you do, and we may simply be an impasse on that.
Re: Researchers find inverse correlation between advertising and life satisfaction
#345Earlier quoted context omitted.
Look man, you responded within a context. Maybe you didn't claim they were being altruistic, but in context, you're posting in defense of statements made by people who are claiming altruism, or at least helpfulness, by advertisers. If you want to argue that presenting partial information with the intent to deceive isn't within the strict lying, fine, I'll concede that pedantic point. That's a rather silly hill to die…
I honestly have no idea who claims advertising is altruistic. I don't know too many businesses or industries that could make such a claim about themselves. Yeah, I'm here to make money. Do you go to work out of an altruistic desire to help your employer? Or is that incidental to your goal of earning a living? As for deception, I don't think we're going to agree, and I'm not going to try to change your mind. But for t…
It's not illegal in any meaningful way. Whatever law you think makes it illegal, is not being effectively enforced. Companies lie in advertising constantly. Subway "footlongs" are less than a foot long, "Bifidus Regularus" in Activia yogurt is literally two made up words, Dr. Oz can make all sorts of claims about new medical products because it's "not a medical show", Vitamin Water supposedly "boosts your immune system" and "helps fight free radicals", many herbal supplements are literally grass clippings. Even in cases where companies have been successfully sued (which is different from it being illegal) settlements have been meaningless compared to the profits: the possibility of being sued is a line item in the expenses of a lying advertising campaign.
I think we're on agreement in your middle points, but I'm a bit confused about how you think this applies to advertising. The vast majority of advertising is dishonest under these points.
> - HOWEVER, if I say something that is true, don't try to get you to believe anything that isn't true by any means, but also don't tell you that my competitor has other strengths that you might want to consider, I don't consider that deceptive. I don't agree that this is "lying by omission" if the omission has nothing to do with anything else I've said in my ad. I think you're saying that you do, and we may simply be an impasse on that.
I think it depends on context. You have people on this thread claiming that their job as advertisers is to help consumers find products that fit their needs. The implication here is that they're providing a valuable service to consumers. If that's the case, then you're absolutely misleading people by only providing information that's favorable to your product.
But if we're honest that the job of advertisers is to sell people products, regardless of whether those products fit consumers' needs, then sure, they're giving all the information they're obligated to give. But let's not pretend that that's altruistic, or good for consumers and society. It's not--it's actively harmful.
You can't have it both ways. Either:
1. The job of advertisers is helping consumers by giving them information to choose products that fit their needs, and they're not doing that job...
2. ...or the job of advertisers is to sell products without caring about whether those are the best products for consumers, or whether consumers need/want the product, or if the product is actively harmful to consumers.
Either way, advertisers are a blight on society.
Re: Researchers find inverse correlation between advertising and life satisfaction
#346Earlier quoted context omitted.
> First up: I just wanna say it wasn't my goal to be the defender of the ad industry. I started this comment thread to defend the idea of aspirations as a good thing. Okay, but I wasn't really attacking aspirations, either. I've criticized "conquering desire" before on HN as leading to useless monasticism. > re: Review sites, word of mouth, contacting experts: That's all great. But to the business owner who's wonderi…
Don't have much to say to most of this. Agree with some of it. > Let's stick to debating the topic, not my character. Read this thread and tell me the character of my industry in general and of myself specifically have not been the subject of debate. Attack my character and I consider it perfectly fair to attack yours. If the worst thing I've said about your character is that you're being hypocritical (and I think it…
The fact still remains that the advertising industry is a blight on society.
Re: Researchers find inverse correlation between advertising and life satisfaction
#347Earlier quoted context omitted.
Don't have much to say to most of this. Agree with some of it. > Let's stick to debating the topic, not my character. Read this thread and tell me the character of my industry in general and of myself specifically have not been the subject of debate. Attack my character and I consider it perfectly fair to attack yours. If the worst thing I've said about your character is that you're being hypocritical (and I think it…
Okay, sure. If you want to say I'm a hypocrite, fine. It's not a point I care to defend myself from. The fact still remains that the advertising industry is a blight on society.
Re: Researchers find inverse correlation between advertising and life satisfaction
#348Earlier quoted context omitted.
I honestly have no idea who claims advertising is altruistic. I don't know too many businesses or industries that could make such a claim about themselves. Yeah, I'm here to make money. Do you go to work out of an altruistic desire to help your employer? Or is that incidental to your goal of earning a living? As for deception, I don't think we're going to agree, and I'm not going to try to change your mind. But for t…
> If I say something that is untrue, I consider that a lie and a deception. It's also illegal. It's not illegal in any meaningful way. Whatever law you think makes it illegal, is not being effectively enforced. Companies lie in advertising constantly . Subway "footlongs" are less than a foot long, "Bifidus Regularus" in Activia yogurt is literally two made up words, Dr. Oz can make all sorts of claims about new medic…
(Side note: Some of the most effective ad campaigns of all time, and some of the most revered in the industry, came out of DDB in the 60s. Their trick: in a sea of blatant lies and deceptions, they told the truth. Instead of saying "this is an amazing car", they'd say "this is a small car for people who don't want large ones". It worked, and they proved that respecting the consumer was not only moral but good for business, too. If you don't think today's regulations have had any meaningful impact, I recommend taking a look at the ads that came out before regulation.)
The distinction about lawsuits vs criminal prosecution is something you'll have to take up with the legal system. I don't know why it is that if a corporation does something illegal, the only recourse is usually financial, where as when a person does the same thing, jail time is on the table.
To your comments on context, I genuinely apologize, I wasn't reading other comments in the greater thread, only the ones in response to what I initially posted (because if you took the time to read what I wrote and replied, I feel I owe you a response in return). I didn't realize that's what you were referring to.
I 100% agree my job is to sell products. Others in the greater thread and in my industry may believe their jobs are more altruistic than that. I can't speak for them. I'm certainly not a saint, and simply aim to avoid doing work that I'd consider harmful to anyone.
I disagree that selling products is inherently bad. I maintain that if the product is good, then promoting it is good or at least neutral -- with the previously noted exceptions for deceptive advertising.
I don't agree with your contention about the vast majority of advertising being dishonest, but I'm not sure either of us is prepared to conduct a proper and objective study on the matter. We probably both have confirmation bias on this issue.
> You can't have it both ways. Either:
> 1. The job of advertisers is helping consumers by giving them information to choose products that fit their needs, and they're not doing that job...
> 2. ...or the job of advertisers is to sell products without caring about whether those are the best products for consumers, or whether consumers need/want the product, or if the product is actively harmful to consumers.
I would propose a third option, spinning off of option 2 that you presented: Advertisers sell products. Some of them care about whether the products are good for people, some don't. Some of them care about whether their advertising is honest, some don't.
I think the idea that the act of promotion (advertising) is what's wrong with the world is putting the cart before the horse. Fix the product. Fix the business. The advertising will follow suit. If you think that's naive, you may be right. But it's how I think about the matter. Honest businesses produce honest advertising. Dishonest businesses don't.
Re: Researchers find inverse correlation between advertising and life satisfaction
#349Re: Researchers find inverse correlation between advertising and life satisfaction
#350Earlier quoted context omitted.
> " I've never released a product that didn't have bugs and tradeoffs " Bugs are not known flaws, otherwise you should fix them. What's the warning, that nothing is guaranteed to be perfect? > " advertising deliberately gives you wrong or incomplete information. " Incorrect. False advertising is illegal. Trade-offs are subjective to you . What's considered complete information is subjective to you . Consumers benefit…
> Bugs are not known flaws, otherwise you should fix them. That's not reality. Sometimes you don't have budget, sometimes there isn't a clear solution, etc. > Incorrect. False advertising is illegal. Haha! Okay buddy. Not sure what country you live in where that even pretends to be true, but our US companies are happy to break laws in that country to lie to you. > Whether that product works for you is your choice. If…
Your concern isn't about advertising then, it's just shady companies.