There's an easy solution to having too much business : raise prices. I think this is one of A16Z's big insights into most businesses[1]: they don't charge enough. If you look at the best restaurants in America like the French Laundry in Napa, they charge astronomical ridiculous prices and they still have reservations for months ahead of time. The oldest restaurant in Paris requires you put down a 400 euro deposit jus…
Yes, this is the classic gentrification problem. Now you've turned a restaurant that locals can visit into a purely tourist attract that only the upper class can enjoy. This solves the problem of the restaurant owners having to close down, but for all the locals the restaurant might as well be gone. P.S. And then when the next "top N burger joints in America" list comes out that everyone goes crazy for and all the bu…
Then lower your prices again to match demand. It's almost as if prices aren't set in stone.